Achieve your largest goals. Live the life you are meant to live. For the first time ever, get the direction, support and guidance you need to set goals with soul and achieve them with heart and resilience- on your own terms, your own time and in the comfort of your own home or barn.

The Take The Reins Virtual Training Program is an online audio and workbook course designed to set you up for unprecedented success in creating all you desire. Turn your passion into action. And get results. And to REALLY get the support you need, the Take The Reins Coaching Program supports the virtual training program with TWO, One-on-One Performance Coaching Sessions with Jen Verharen.

You are worth it. You have the power to tap into your most deep-seated desires and turn them inside out. You have one wild and precious life and this course is all about helping you make the most of it. Your goals should get you closer and closer to how you most want to feel. They should make your life richer and more fun- not set you up for repeated failure and frustration.

The Take The Reins program includes…
  • Ten Take The Reins Audio Recordings (Listen while you drive, ride, muck or work out!)
  • A beautiful, easy-to-use Take The Reins Training Notebook (25 pages that take you through an intentional, rewarding process for setting your goals, creating a strategic plan and achieving them.)
  • An exclusive invitation to join the Cadence Coaching Private Facebook Group for ongoing community support
  • Two One-on-One coaching sessions with Jen Verharen, when you buy the Coaching Program
Take The Reins Virtual Training Program – $189
Take The Reins Coaching Program – $389
Register Now

When you get clarity about who you are, what you want and create a vision with intention, things change radically…

When you set goals with soul, you get crystal clear about your path…

When you lay out a strategic plan that is doable and deeply motivating, your experience shifts dramatically…

When you are finally able to form habits and embrace beliefs that are in total alignment with WHO YOU ARE, a revolution occurs…


  • This program has changed my life! It helped me become proactive, kept me accountable, and got me to focus on what’s most important. I am seeing my life and my business more clearly. I’m healthier and living with more integrity than I ever have. I love the recorded trainings and the coaching. Jen has given me a systematic approach to my business and life. She has encouraged me to NOT ignore the things I don't like to focus on and now I actually enjoy the hard things. Jen has changed my life!

    Kelly Burris, Dressage Trainer & Instructor at Burris Dressage

  • I started Take The Reins at a time in my life when I was experiencing many changes both personally and professionally- just after the birth of my first child. What a gift this program is to anyone, anywhere! This course changed my life. It doesn't matter if you’re a professional striving for achievement at the highest levels, or an adult amateur who enjoys trail riding. I promise you will come away from Take The Reins empowered to make the best of yourself and your riding.

    Eliza Sydnor Romm, FEI Level Dressage Rider & Trainer

  • Since participating in Take The Reins, I have started and completed more projects in the last two months than in the last 5 years. Instead of thinking that I couldn't afford to make large changes to my house because I’m spending so much money on horses, Take The Reins inspired me to figure out how to do the projects myself. I did a complete bathroom re-model on my own- painted, put in new flooring, installed a new toilet, etc. I redid the family room, the entry and the list goes on. Now I am looking forward to a guilt free show season! Take The Reins is full of great information, awesome feedback and support that will stay with you for life. The materials are well written, to-the-point and easy to understand. This course provides the tools you need to map your life, implement changes and achieve your goals. It will be the kick in the butt you need to get going and get it done!

    Anne Lise D Brooks, Adult Amateur Dressage Rider

  • The Take The Reins program has set me upon a path I never would have found if it hadn't been for Jen and her work. I feel so much more confident in myself and my future. I have Take The Reins to thank for that! I have learned a system for laying out my vision and achieving my goals. During Take The Reins I accomplished my USPC B Level Certification, got up the courage to reach out to prospective mentors and landed a fantastic working student opportunity. I am so excited for the next year!

    Lizzie Huntley, B Level Pony Clubber, Event Rider

  • The time and thought put into Take The Reins is truly amazing! You have given me so much to ponder that I’ve never heard before. Thank you for sharing yourself so freely. I love having so many new ideas to process. Take The Reins has given me a deeper sense of contentment and thankfulness for the life I am blessed with. I really don't think this is a one-time experience but something that needs to be repeated. I would love to see this as a class for high school seniors!

    Lori Anderson, Dressage Rider & Grandmother Extraordinaire

  • Jen Verharen has developed a masterful program for goal setting and creating change in one’s life in a profoundly powerful way. Each of the ten sessions build upon the previous one in such a way that I kept feeling like I was receiving a set of magic keys to finally unlock the path to my goals and dreams. I have tried an assortment of workshops and self-help methods over the years to break out of my negative patterns – with little or no success. Thanks to Take The Reins, I have learned and implemented an incredible process with which to tackle any and all of my goals. Prior to Take The Reins, I felt scattered, powerless and like I kept hitting the same old barriers that have plagued me throughout my life. In the last ten weeks, my life has changed remarkably. I have focus and clarity. Thanks Jen, for giving me back my life; the one that I envisioned as a child – full of excitement and possibility!

    Lori King, Artist, Physician & Western Horse Trainer

Take The Reins will empower you with…
  • Confidence in everything you do, and courage when you need it.
  • A replicable process for creating and achieving important goals.
  • Clarity around your vision and your values and be on your way to achieving your goals.
  • Powerful leadership qualities that serve you both in your relationships with horses and with people.
  • Emotional resilience and capacity to handle high-pressure situations including competition and conflict.
  • A support system of likeminded equestrians.
Take The Reins Virtual Training Program – $189
Take The Reins Coaching Program – $389
Start Today

Frequently Asked Questions

I am a professional rider and trainer. Is Take The Reins only for amateur riders?
No! Take The Reins is for all riders. (And even for non-riders!) This program is just as relevant for professionals as for amateur riders. There is also nothing in this program that is not effective and powerful for EVERYONE — whether you’re an equestrian or not.

I feel ambivalent about “taking the reins” and actually setting goals for myself. The very idea of this program makes me nervous.
Quite often, I have people say to me, “I don’t like setting goals because I never achieve them.” or, “Setting goals makes me feel too much pressure.” or “Setting goals makes me feel like a failure.” If you have ever felt this way, you are so not alone. It simply means that you have never learned HOW to set goals. Setting goals does not mean you are bound to a particular course of action or that you need to be over taken by a drive toward success. In this program, you define what “taking the reins” means for you and then courageously go for it- no matter the outcome. Goal setting is much more about setting a direction and charting your course than it is about arriving at a particular destination. If you feel fatigued by our culture’s materialistic views of achievement and success, know that part of “taking the reins” is about discovering what “success” really means for you in your life and setting goals that are truly in alignment with your values and with the contributions you want to make in the world. Note: If you feel nervous or get butterflies about doing something that pushes you outside your comfort zone, it means you’re on the right track!

I am an instructor. Why should I encourage my students to Take The Reins?
Take The Reins is designed to make your job easier by helping your riders:

  • Take responsibility for setting goals and collaborate with you constructively for intentional improvement.
  • Communicate and listen effectively.
  • Develop an internal monolog for increased confidence and the ability to utilize instruction. (Most riders have self talk habits that sabotage their riding.)
  • Establish healthy habits that improve flexibility, mood and stamina.
  • Improve self-confidence and the ability to perform under pressure.
  • Have the ability to manage emotions and get past fear, anxiety or perfectionism.
  • Improve ability to focus during lessons and competition.
  • Stay motivated over time and develop consistent routines.

What if I purchase the course and then get super busy or change my mind?
Well, to start with, virtually everyone who starts a Cadence Coaching program wants to complete the journey. I have never had anyone drop out or not finish a program. You’ll also have access to the course materials for life. That means that even if your schedule changes suddenly, you can still get the full value of the program whenever you’re ready.

I’ve already participated in Take The Reins or other Cadence Coaching programs. Is this for me?
Yes. The great thing about this process and this experience is that it’s new every time. You’re new every time. Though some of the course may be familiar, it’s a fresh format and distilled into really palatable, powerful chunks.

Refund Policy
Since this is an independent study program and is inexpensive compared with other comparable programs we do not give refunds for Take The Reins. It is also our goal to hold you to the highest standards possible and that means helping to hold you accountable for what you most desire!

I am having technical trouble registering for Take The Reins.
Just shoot an email to and we will get you set up.

I am truly undecided. How can I decide if Take The Reins is right for me right now?
You are not alone. You might hear a voice in your head saying, “I really should be able to do all these things on my own.” Or “Yikes! I’m not ready to set big goals for myself.” Or  “I don’t know if I have time.”

Here’s the deal. The part of you that likes things to stay safe and familiar, the part that keeps putting off important tasks and telling you you’re not ready or not good enough, is trying to save you from discomfort and keep you safe. That part of you is shakin’ in her boots, knowing that signing up for Take The Reins will mean mixing up the status quo. Signing up for this course is a significant first step toward taking the reins in your life and setting a bar for yourself higher than you’ve maybe set before. Fear and the voice of your Inner Critic will naturally bubble to the surface.

By the end of the Take The Reins, you’ll know exactly how to deal with this and shaking things up in the face of your Inner Critic will be child’s play for you. In this moment, though, listen. Try to hear both the voice of your Inner Critic and the voice of your dreams and aspirations. Which voice do you usually hear the loudest? Make this decision based on the voice of your dreams and aspirations, not your fear.

Meet your Coach, Jen Verharen

It is my mission to give equestrians the same advantage that other industries have been leveraging for decades. As riders, we spend thousands of dollars every year on riding lessons, horse care and equipment. We work tirelessly toward our riding goals, spending endless hours at the barn and in the saddle. Our horses often have chiropractors, dentists, massage therapists, personal grooms and any number of specialized practitioners. Are you guilty of taking better care of your horse than you do of yourself? I know I have been!

Having spent more than 20 years as a professional rider and trainer and now the last several years as a business, health and leadership coach in the corporate realm, I am powerfully equipped to help you bring your dreams into your daily life.

Are you ready to Take The Reins with me?

Sign up now!