• You LOVE what you do and you want to figure out how to do it better.
  • You’d like to streamline things in your business so you can do what you do better and have a personal life.
  • You’re tired of being tired and want BALANCE!
  • You want to refocus or pivot your business to be more in alignment with your current goals but aren’t sure how to go about it.
  • You know what you need to do but can’t seem to make the time or find the energy to do the things. You are craving accountability and support.
  • You have a brilliant business idea or service and just can’t seem to get it off the ground.
  • You’d love to have someone to brainstorm with, problem solve with and have those “behind the barn” conversations with in order to get clarity and confidence.
  • You want financial freedom, more time, more energy and a lower-stress life! You’re ready to finally make those things a reality but are not sure where to start.

Many business owners love what they do so much that they forget that they are business owners. They also often aren’t sure how to create a business that is profitable, sustainable and doesn’t run them ragged. One of my passions is helping people apply basic business principles to their passion-based businesses while becoming extraordinary entrepreneurs.





Your business is not you. It is a vessel through which you can magnify and share your talents.

It is a structure set up to serve you, support your dreams and serve the world.

Coaching consists of a series of expertly facilitated conversations with one purpose: to move you from where you are now to where you want to be. Think of it, a toe-to-toe partner in your life. Support, accountability and results like you have not had before. Whatever you have always thought you SHOULD be able to do on your own, you are about to find out you can do more powerfully and efficiently with a coach.

Learn to apply basic business principles to your passion-based business so you can thrive. Get the support and accountability you need to actually make the changes you know you want to in order to accomplish your goals. Get out of your own way, learn to play bigger in your own life and ENJOY the heck out of your success!

In addition to streamlining your business systems and processes, you’ll develop strategies for managing whatever emotions get in your way and hone the mental skills necessary to tackle old patterns and develop new ones. Throughout our work together, I’ll provide you with a series of tools and exercises to help you develop awareness, sustain motivation, create custom routines, and build a foundation of inner strength and mental toughness in order to accomplish whatever your goals are.

I’ll partner with you to create whatever it is you want in your life and business.

To get started and find out more,
apply for a free discovery call.

But don’t take my word for it…

  • Without, Jen, I’d probably be going through a midlife crisis, driving a red convertible, bleaching my hair blonde and have breast implants by now. She has not only helped me realize an important dream, but also helped me to refocus my personal and professional goals. Coaching with Jen has renewed my drive and ambition. I am fully aware of how fortunate I am to have her as a life and business coach and of how fortunate our community is to have someone of her caliber, with her credentials and level of expertise. Not for one minute do I take her for granted. Selfishly, I would like to keep her as my own secret weapon for success!

    Kristine Dahms, Twist Design

  • Working with Jen Verharen is already changing things for me and my business. I have experienced shifts not only in my business but also in my life. I can't say enough good things about my coaching experience and have already recommended her to several fellow business owners.

    Elin Barton, White Knight Productions

  • As a practicing psychotherapist and writer, I have been thrilled to discover Jen Verharen as a coach. Within our first two sessions, I gained clarity and motivation around what I want in my life. Within six months, the changes Jen has helped me to make have become fully a part of my life. I highly recommend Jen as a life and business coach. Her sensitivity and perceptive coaching skills have empowered me to get the results I have always wanted!

    Dr. Sharon Stanley PhD, Somatic Transformation

  • As a result of life and business coaching with Jen, I have gained the confidence, vision and focus to turn my passion and hobby into a thriving business. Coaching has transformed the way I think of myself and given me the courage to take risks I could never bring myself to take before. Jen possesses wisdom beyond her years and I am grateful for her strength, clarity, patience and support. Through my work with Jen, I am forever changed and empowered by my ability to banish negative, limiting thoughts, live fully and see endless possibilities for my life. I highly recommend Jen as a life and business coach!

    Donna Baxter, Kneaded Touch Equine Massage

  • I've worked with a lot of coaches and therapists, and Jen is by far the most effective I have ever worked with. Her approach is empathetic, sensitive and practical, and she is outstanding at bringing you out of yourself to really understand what it is you are meant to be and do. After that, no matter what excuses you come up with to stop yourself, she helps you recognize them as excuses, and gives you positive ways to re-frame the voices in your head that might be trying to hold you back. If you really want something, Jen can help you through anything to achieve it. I have let go of a toxic relationship, clarified my goals and now have... Continue Reading

    Tami Prevo, RideFit

  • My coaching sessions with Jen have been transformational! Jen has shone a bright "enlightenment" flashlight on my life and helped me step forward into a version of myself that I love and appreciate. Every goal I have set out to accomplish, I have, through her coaching. She is intuitive, sharp, empathetic and challenges my comfort zone so I can grow. When I sought out coaching, I was feeling like I had an unhealthy work, life, horse, and relationship balance in my life. Jen has a unique way of finding a damaged or hidden spot in my soul and revealing it so I can heal. I tend to hibernate when things hurt me, and she helps me find ways through that.... Continue Reading

    Lea McCullough, Chalice Farms & McCullough Coaching

  • After a big setback, I needed a better way of running my pilates studio that wouldn’t add more work to my plate, but would impact my clients’ lives in a positive way. Since working with Jen, I’ve gained both confidence and direction with what I need to do for my business to make it work better for my life. I have loved my experience, loved learning how to verbalize my thoughts in a fresh, clear way and I can’t wait for more coaching this next year. Thank you for being so awesome and helping me gain the confidence I needed to “get back in the saddle” and take control of my business before it ran all over me!

    Becky Walls Reynolds, Inspired Movement Pilates Studio, LLC

  • I have worked with Jen for several years as a business and life coach. She has impacted every area of my life in some way - business, finance, relationships, and health, not to mention achieving riding goals I did not think possible. She plants seeds of epic things, or maybe more accurately, gives me space to describe my own seeds of as-yet unspoken dreams. She then supports and incubates those ideas with her perceptive insights, challenging questions, and a good swift kick in the rear when necessary. Jen combines accountability with empathy, kindness, and understanding. I have grown as a business owner, rider, and human being, and I treasure my appointments with Jen!

    JoAnn Keller, Hands For Living & JoAnn Keller Coaching

  • Jen is amazing to work with on every level. When I first contacted her, I was feeling lost and overwhelmed. I had moved across the country and my business was not flourishing like I imagined it would even after doing all the things I know how to do to grow a business. She asked the tough questions I needed to find answers for and kept me focused and accountable as I figured out my next steps. Jen is compassionate and results driven by what your goals are. She has been an absolute joy to work with and has helped me in both my personal and professional life. I have a new and empowering perspective on my business and my relationship.... Continue Reading

    Meghan Brady, Meghan Brady Coaching & Equine Solutions