Transcend fear and self-doubt.
Get into the “zone” when you want to.
Be mentally tough & emotionally resilient.
Put the joy back into your riding.

For fun. For competition. For life.


Get the direction, support and guidance you need to “retrain your brain” and get out of your own way.

Whether you want to get past fear, be free of nagging self-doubt or simply hone your ability to perform your best under pressure, you’re in the right place!

The Performance Project is a four-week high octane program that combines group coaching calls, online recordings and video, a step-by- step workbook and a kick ass community to deliver an EXPERIENCE in taking your confidence to a whole new level from wherever you’re at right now.

Put nerves, anxiety, fear, perfectionism, comparison-itis, self-doubt or whatever gets in your way, aside, and learn to perform with confidence in training, competition and in your life.

You have one wild and precious life and this program is all about helping you make the most of it!


Program starts April 29th and runs through May 31st.

The Performance Project Includes…
  • Audio Recordings and Live Video Trainings Delivered Weekly (Each one contains a new topic, a piece of the puzzle, and some fresh insight. Listen while you drive, ride, muck or work out!)
  • A beautiful, easy-to-use Performance Project Training Notebook (Print it out and it will guide you through your personal performance project journey.)
  • Four Weekly Group Coaching Calls (These will all be recorded and delivered to your inbox so you won’t miss a thing even if you can’t be there live.)
  • An exclusive invitation to join the Performance Project Private Face Book Group (Get professional coaching, support and be a part of a crazy cool community.)
Only $149.00!

This program is designed to give you tools that will last a lifetime and keep you motivated for the long haul. If you’re a coach or an instructor, you’ll have a whole new set of tools to share with your students and clients as well. 


I’ve created this program so that you can get the benefits of coaching at a very low price. It’s a no-brainer at $149.00.


  • This program has changed my life! It helped me become proactive, kept me accountable, and got me to focus on what’s most important. I am seeing my life and my business more clearly. I’m healthier and living with more integrity than I ever have. I love the recorded trainings and the coaching. Jen has given me a systematic approach to my business and life. She has encouraged me to NOT ignore the things I don't like to focus on and now I actually enjoy the hard things. Jen has changed my life!

    Kelly Burris

  • I am thankful for Jen Verharen. She is for me and for many other people that voice in the room that can change everything. When I feel like I don't know the answer to a hard question, I think, "what would Jen say?" When I feel like I don't have any energy or I don't have anything left to give I think of the goals that Jen has helped me get clear on. When I focus only on where I am going how I feel in the moment loses importance. A sense of community and support is super important to me. In the last few years I feel as though our Region as gotten closer and closer. I know that Jen has played an enormous role in helping us all realize we are in this together and we share the same joys and the same fears and the same hurdles and that we can help each other and it makes us all stronger. Jen is that voice in the room and she is changing the world one day at a time. She lets me see that everything is possible. She has had the single biggest positive impact on my adult life and I am forever thankful. 

    Garyn Heidemann

  • I started out this year with some horse challenges and tough decisions to make. That's when I contacted Jen Verharen of Cadence Coaching for the first time. I can honestly say that she has been a huge part in my success in both my riding and battling cancer this summer. If you want to take a fresh and productive new step in your riding and goal setting, don't wait. Best money I've ever spent! You will never regret it. Thanks to Jen, I accomplished goals way beyond my dreams this year, and competed at the US dressage finals in Kentucky with huge success!”

    Christine Erikson

After the performance project, you can expect to…
  • Feel more confident in everything you do.
  • Have a set of tools to help you use your nerves to your advantage in all kinds of situations.
  • Be able to handle your emotions so that you can fully enjoy your talents and skills.
  • Manage stress more effectively!
  • Have a better understanding of how you impact your horse and how to change negative patterns.
  • Develop an improved relationship with your horse.
  • Gain emotional resilience and improve your ability to handle high-pressure situations including competition and conflict.
  • Have access to courage when you need it.
  • Have a support system and be a part of a great community.

Only $149.00!


Sign me up!

As soon as you sign up, you’ll receive all the details about the program so you’ll know what to expect. This is not a time intensive program. It is designed to work with your regular crazy-busy lifestyle. You will have full access to all the materials, coaching from Jen on the group coaching calls and in the FB group but there is no required time commitment.

Meet your Coach, Jen Verharen

It is my mission to give equestrians the same advantage that other industries have been leveraging for decades. As riders, we spend thousands of dollars every year on riding lessons, horse care and equipment. We work tirelessly toward our riding goals, spending endless hours at the barn and in the saddle. Our horses often have chiropractors, dentists, massage therapists, personal grooms and any number of specialized practitioners. Are you guilty of taking better care of your horse than you do of yourself? I know I have been!

Having spent more than 20 years as a professional rider and trainer and now the last several years as a business, health and leadership coach in the corporate realm, I am powerfully equipped to help you bring your dreams into your daily life.

Are you ready to up your game?