The Performance Project

TRANSCEND FEAR AND SELF-DOUBT. GET INTO THE “ZONE” WHEN YOU WANT TO. BE MENTALLY TOUGH & EMOTIONALLY RESILIENT. PUT THE JOY BACK INTO YOUR RIDING. FOR FUN. FOR COMPETITION. FOR LIFE. Get the direction, support and guidance you need to “retrain your brain” and get out of your own way. Whether you want to get past fear, be free of nagging self-doubt or simply hone your ability to perform your best under pressure, you’re in the right place! The Performance project is a year-long membership program that combines group coaching calls, online recordings, videos, weekly motivational emails, a step-by-step workbook and a kick-ass community. It is designed to help you take your confidence, both in and out of the saddle, to a whole new level from wherever you’re at right now. You have one wild and precious life and this program is all about helping you make the most of it!

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Resilience Workshop


Learn strategies for making absolutely the best out of a difficult time.

Flip the script on fear and anxiety so you can lead in your own life and help others.

Powerfully pivot your goals and thrive in the time of Coronavirus.

Live an emotionally, financially and spiritually resilient life RIGHT NOW.

This is an online, webinar style workshop

With professional performance & leadership coach, Jen Verharen

You will leave with a concrete plan and the inspiration and tools to execute.

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You LOVE what you do and you want to figure out how to do it better.

You'd like to streamline things in your business so you can focus on your riding career goals, and serve your clients on a higher level.

You're tired of being tired and want BALANCE!

You want to refocus or pivot your business to be more in alignment with your current goals but aren't sure how to go about it.

You know what you need to do but can't seem to make the time or find the energy to do the things. You are craving accountability and support.

You want financial freedom, more time, more energy and lower stress life! You're ready to finally make those things a reality but are not sure where to start. Let's do it! IT'S TIME TO TRAIN YOUR BUSINESS LIKE YOU TRAIN YOUR HORSE. GET CLEAR, MAKE A PLAN, AND GET INTO ACTION!

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Cadence Coaching

Apply For A Discovery Call

People who are successful, joyful, and creative know that it is only through an exploration of the inner world that the outward experience of success can be fully expressed and enjoyed. I believe that it's a mighty meeting of the energetic and the practical that make dreams become real. The longer I partner with people to achieve whatever it is they most desire, the more powerful this belief becomes. What do you want in your life? Financial freedom? More time for what’s most important to you? To accomplish a big goal? A streamlined business that works for you instead of the other way around? To tackle a project that’s been eluding you? Vibrant health and energy? To start a business or make a career change? Simplicity? Peace of mind? A low stress life? You have one wild and precious life- it’s time to make the most of it!

About Jen


  • Jen has been AWESOME for my business! I employ all age groups and she brings a clear energy that earns the respect and trust from all of my team. Her clear communication skills, honesty and trusting personality is visible in every session. I have worked with many coaches over the years, and she makes the process of “redirecting the ship” feel exciting and in alignment for everyone along the way! Jen possess a clear love for business and always expresses true enthusiasm towards mine. I highly recommend her to any business!


  • Working with Jen over the past three years has been instrumental in both my personal and professional success. Her keen eye and clear feedback has been invaluable in my professional role as a project manager for a multinational tech company. She has assisted me in evolving my career and navigating some very challenging circumstances. I cannot recommend her highly enough.


  • My coaching with Jen has helped to bring focus to my short and long term goals and put in place definitive action plans towards achieving them. When I first started working with Jen I was feeling a bit scattered and stuck. I had worked with Jen in her workshops and talked to a number of people that had used her as a coach so decided to give coaching a try. It has helped me look at the relationships I have and realize where I was setting unrealistic expectations and figure out how I needed to handle those relationships. Jen is honest and forthright and doesn't let you get away with not being honest with yourself! I come away from each... Continue Reading

    Pam Knudsen Director of Compliance Services Avalara

  • I’ve said it before and I’ll say it again: Jen is my secret weapon. If you are looking for a way to get out of a rut, move forward with personal and/or professional goals, and most importantly, get out of your own way, she is gold. This program was, for me, more beneficial than therapy and a lot more fun! Jen throws herself into her work and really cares about her clients. Thanks, Jen!


  • I'm thrilled with the help that Jen has given to my students. Her coaching, insight and talent has led to huge breakthroughs for them. She’s helped them get clear on their goals, shift their ways of thinking, and develop strategies for improving their riding. I regularly send my students to Jen for coaching because she's incredibly insightful, helps them clarify what they want from their riding and makes my job easier!


  • Before coaching with Jen, I had been struggling to find a meaningful challenge in my career. Jen uses a systematic, energetic approach that REALLY works. She's a tough-love coach and she does not back down from hard conversations. She helped me discover that I had shut myself off to so many possibilities, simply because I didn't want to face the fact that I was in the wrong role at work and didn't know how to get out. Smash cut to two years later. I'm in a new role experiencing the kind of authentic success I hadn't thought possible. I've made huge athletic strides. I'm fitter and stronger now, at 40, than I was ten years ago. Most importantly, I am... Continue Reading

    Nick Nowicki, Regional Operations Program Manager, Microsoft Corp.

  • This program has changed my life! It helped me become proactive, kept me accountable, and got me to focus on my ideal client. I am seeing my life and my business more clearly. I’m healthier and living with more integrity than I ever have. Jen encouraged me to NOT ignore the things I don't like to focus on and now I actually enjoy the hard things. Can’t wait for the future!


  • Jen has the extraordinary ability to take a snapshot of a person's potential--not who you are today but who you see yourself becoming. Jen can help people identify their mission, goals, objectives-and then she takes you on a step-by-step path to get where you want to go. Whether it is in the equine world (where tons of this kind of coaching is needed!) or in the business world, Jen knows how to help people make things happen. She is simply the best in the business at what she does!


  • Jen is amazing to work with on every level. When I first contacted her, I was feeling lost and overwhelmed. I had moved across the country and my business was not flourishing like I imagined it would even after doing all the things I know how to do to grow a business. She asked the tough questions I needed to find answers for and kept me focused and accountable as I figured out my next steps. Jen is compassionate and results driven by what your goals are. She has been an absolute joy to work with and has helped me in both my personal and professional life. I have a new and empowering perspective on my business and my relationship.... Continue Reading

    Meghan Brady, Meghan Brady Coaching & Equine Solutions

  • Working with Jen has transformed the way I think of myself and given me the courage to take risks I could never bring myself to take before. Jen possesses wisdom beyond her years and I am grateful for her strength, clarity, patience and support. Setting and achieving my equestrian goals has given me the confidence to achieve goals in other areas of my life. I had always wanted to turn my passion for equine massage into a financially viable business but was afraid to put that out there and give it a go. After years of thinking about it, planning it and putting it off, thanks to this program, I finally did it!


  • My daughter, Ashley, worked with Jen to overcome the stress and anxiety that comes with riding and competing at the upper levels in eventing. My husband and I noticed great improvements in Ashley’s ability to reason and cope with anxiety regarding her horse’s health and in other areas of her life. It has made a tremendous impact on our family’s life in so many ways! Ashley has gained tools to deal not only with pressure related to riding but with other things that come up in life as well. Her partnership with her horse has strengthened and she is enjoying competing again. Jen is very approachable and encouraging while still holding Ashley accountable to herself. Thank you, Jen, for your... Continue Reading

    Shelly Widmer

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